Shakti Dharma ~ Conscious Marketing on Facebook
Conscious marketing, instead of clunking down an ad, is all about creating relationships and stories that elevate and inspire the best in us all. The evolution of social media provides a context where we can share who we are, can share more of the flesh around our offerings, our intention, our love, our Dharma, our calling, the obstacles of the calling, our vision of the future, what inspires us, the music we love, the diet that feeds us the most, our lifestyle, our family, our relationships, and more.
All that you share helps people to get to know who you are. The more they get to know who you are, the more they will know if your work resonates with them. Over time, they know what they get when they come to your course. They will come with commitment; with a YES; with Iccha Shakti.
Conscious marketing is about creating relationships and fully expressing who you are.
Tips on how to share your work on FB
On Facebook you can use both your personal profile and your Facebook page as your platform for creating relationships and conscious marketing.
:: Your personal profile is where you add friends.
:: Your Facebook page is the more specific page for your service.
:: If you only have a personal profile, you can still start with the same principles I share here on your profile. If you have a Facebook Page, you still want to keep your personal profile even if most of your activities happen on your page, because that is where you have access to what your friends post on their newsfeed, which can be content for your Facebook page.
Two Core Principles of Facebook Presence:
:: Authenticity is the art of finding your voice.
:: Finding your voice can take a little time.
For example, Awakening Women was active really early on Facebook and started with one follower, like everyone else. It took at least a year to begin building our community, with slow growth. It is easy to be impatient and think things should grow quickly, but there is a wisdom in the time it takes to grow organically.
Awakening Women has grown like a tree, with a lot of intention put into the roots— the solid systems and the ongoing deepening of the practices we teach. It is based in years of practice and experience.
:: Consistency is the commitment to keep going.
Consistency is a big key for Facebook. So many women bail in their consistency. So many women start a Facebook page and then after a month or two, get tired and stop doing it, so they never get to experience the fruit.
:: If you start a page now, commit to being active on your page for a year before you decide whether or not you will do it anymore. Your presence on Facebook grows really slowly in the beginning, but after a while, once it hits a critical mass, it grows quickly. Before it hits critical mass, it is many years of slow growth, so consistency is important.
:: Consistency brings visibility.
If you are consistent in your posting, the algorithm and machinery of Facebook recognizes you and will show your post. Not all posts will be shown in newsfeeds.
Example: I have a friend who keeps sharing authentically on her Facebook page: she shares her love for the practices even if she only receives one like or two likes. I see her post coming up on the newsfeed again and again. People already have a trust for her. Her posts are simple, authentic, and consistent. Now when she offers online courses, they are full. It works.
:: Schedule posts.
The way to be consistent is not to think you will be inspired to write something every day on Facebook, but to account for those uninspired times by scheduling posts in advance.
How to Schedule a Post
When you write a post, down in the right hand corner of the text box there is a clock where you can schedule your post in the future. When you feel inspired, you can create 10 posts for 10 days in the future. In AWI, we have a post scheduled every day for the next month.
If you see posts coming up in your newsfeed that you like, you can schedule them instead of sharing them immediately. Collect everything you see—good articles, poems, videos, etc. and schedule them so you fill in the calendar.
On the right hand corner of your Facebook page you will find a link to view your page’s activity. Here you will find the list of all your scheduled posts, so you can reschedule them, edit them, and spread them out nicely to fill your calendar.
5 Kinds of Facebook Posts
1. Original quotes, texts and teachings from you
Pieces of your bio, pieces of your description—everything can be used here. You can reuse your own text in so many ways, from course descriptions to old blog posts to journal entries.
::Practice ~ go in the forest or have a friend interview you with a recorder and speak about your work. Transcribe the recording and you will have 5 pages of text about your work immediately. You can pick and choose quotes from there.
You have so much content, it’s just a matter of getting it down in writing.
This original text can be posted in two ways:
:: Just text.
:: Photo + text.
You see this format all over Facebook. The algorithm of a “photo with text” is good to do because when you post a photo with text and people share it, no matter how many people share it, it will credit you and link to your original post. If a friend shares your post and another friend shares their share, it will still link to your original post.
2. Something spontaneous or personal from you
The purpose of sharing this is so we can feel that you are a real person. This shows you are here in real life, in real time.
:: You have to be present for social media to work.
Some people ask me, “Can’t I just hire someone to do Facebook for me?”
I answer, “No, you cannot.” I say to business leaders that you can pay people to do everything else, but YOU have to be on Facebook. Your presence on Facebook with your community creates Shakti—we have to feel you.
:: You don’t have to be on Facebook everyday if that doesn’t work with your lifestyle. But post enough for us to feel you. It can be simple: an insight you had today, something you did today.
:: When people comment on your post, like their comments, be there for it, show that you’re not just posting without following up. Comment or like on people’s comments. This creates relationships.
3. Quotes, articles, and teachings from someone else
You can also post a quote from someone who inspires you, perhaps with a photo. This still gives a personal touch to your page, as you are the one creating the post. It contributes to us getting to know you, to knowing what and who inspires you.
4. Sharing someone else’s content
These posts are less personal: it is not you who is posting—you are sharing it.
:: The purpose of sharing someone else’s post is karma. We need to share each other’s stuff—sharing is how social media works and becomes magical.
If you share someone’s post, you support that person. You become visible in a different corner of the web when you comment and share on other people’s pages. They see who shares and will recognize you and like your posts.
Shared posts can come from your sisters or from teachers you like. You want the post to resonate with your offering—especially in the beginning of creating your page when you are defining the culture of your page. But then later on, you can be more flexible and share your daughter’s high school post, or a friend’s kickstarter campaign, for example.
5. Creating something that repeats itself
Create a personalized style of posting that you use regularly. It should be something people can recognize that comes from you.
For example, we use “Beauty Medicine” in AWI when we share youtube videos, songs, or art we like.
You can make this style of posting relevant to and within the framework of your offering—for example, a nature practice of the week, a Friday free reading, or a Monday inquiry.
Guidelines for Conscious Marketing
:: Make it easy for us to see you and support you.
When you share your page—for example, in our Shakti Dharma or Temple Mama group, make it simple for people to support you: add the link to your Facebook page or website. Don’t make it so someone has to work to find your page when you share about it.
Many of you ask for support, but don’t get it because you make it hard for us—take the effort to tell us what to do and how to do it.
:: Experiment with how you share yourself and see what brings results.
Sharing is an art form. If you post on our Yogini Marketplace Mondays in the Sadhana group and you don’t get support or feedback, it means the way you are presenting yourself is not clear. Don’t give up—try again next time. Make sure to be personal, don’t just post a sales text. It turns women off.
:: Create relationships before you share your work.
There are people coming into the Sadhana group who are not active and then clunk in with an advertisement on Yogini Marketplace Mondays. It is as if you were to come to a party, not relate or say hello to anybody, and immediately present a sales pitch. That is how Facebook does NOT work. You won’t get any results, no matter how many times you do it. Advertising yourself without creating any relationships is poor manners.
:: Don’t hold back.
Don’t hide your links or hesitate in making yourself visible. Lets us know who you are and what you offer. There are ways you can share your work in a style that feels connected and generous instead of grasping.
:: Hit delete on haters.
Think of your Facebook page as your temple or your living room—you are not a public service or a public toilet. You are not required to allow haters, people that are rude, or people who market their stuff on your page.
You have no obligation other than to keep your page a sanctuary in the way that you want.
So don’t be afraid to hit that delete button. You don’t even have to discuss or explain why you delete someone’s comment or post.
People have some projection that you have to accept discussions on your page no matter how rude or off topic the conversation becomes. Don’t waste your energy on people who are committed to rigid beliefs and who are not open to what you have to offer. The sooner they move on the better. This way they can find a place that resonates more with them, and you can focus your energy on your tribe. Have zero tolerance of people writing to you in a rude way.